Archive for August, 2008

6 simple steps to start listening to social media

I’ve been reading Groundswell for the last couple of days, and as I’ve been reading about big-budget social media strategies, I’ve been thinking about all the simple things a company can do to start to get their bearings in the social media space without dropping tens or hundreds of thousands of dollars. Starting with some [...]

5 reasons you don’t really want a jack-of-all-trades developer

I’ve spent the last couple of weeks trolling Craigslist and have been shocked at the number of ads I’ve found that seem to be looking for an entire engineering team rolled up into a single person. Descriptions like this aren’t at all uncommon:
Candidates must have 5 years experience defining and developing data driven web sites [...]