Category: small business websites

6 criteria for evaluating business blog post ideas

When I work with a client to start a blog, one of the first things I do is ask them to give me a list of ideas they have for what they will write about. Seeing the list helps me assess where they are when it comes to understanding what blogging is about; seeing who [...]

Planning a Wordpress CMS site

There have been plenty of rumblings lately about how WordPress can be used as a content management system, beyond its core competency as a blogging platform. By harnessing the power of pages and subpages, writing custom Page templates, segmenting posts into category-based content feeds, and using handy little plugins like my brother’s Page Link Manager, [...]

Protect your brand on the web: 4 questions to ask your web designer

I’m often asked by small businesses to redesign an existing website. Their first attempt at creating a web presence is outdated or broken, or their old vendor has moved on or proven difficult to work with. Whatever the case, suddenly it becomes important that the business have access to information they never paid attention to [...]