When I work with a client to start a blog, one of the first things I do is ask them to give me a list of ideas they have for what they will write about. Seeing the list helps me assess where they are when it comes to understanding what blogging is about; seeing who [...]
I’ve been reading Groundswell for the last couple of days, and as I’ve been reading about big-budget social media strategies, I’ve been thinking about all the simple things a company can do to start to get their bearings in the social media space without dropping tens or hundreds of thousands of dollars. Starting with some [...]
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